Fit into the Buyer's life
To be successful a brand needs to comprehend how buyers thinks it and act to ensure that they're offerings fit seamlessly into their consumer's life and become available on top of mind.
“Instead of interrupting, work on attracting.”
— Dharmesh Shah, CTO and co-founder, HubSpot
Make the Brand available
A Brand needs to become “top of mind” by focusing continuously on being available and promoting on our 📣Diffusion Channels. And be at the right place at the right time, seamlessly fitting to the life of the buyers.
Continuously reaching all buyers
By continuously reaching all buyers in the category but always maintaining constant communication distribution and avoiding getting silence, we build up the Brand Presence.
Ensuring the brand is easy to buy
We ensure that the brand is easy to buy when the brand fits in the prospect's life. It needs to be convenient, accessible, ideally effortless. The customer also needs to knows where to find more information and products.
This come in pairs with the Brand's Distribution Channel, making products available to see and buy online and offline. Selling a protein snack bar? Find a way to make your product available in every shop that fits your strategy!
Ensuring the brand is consistent
Consistency help to maintain a strong recognition and build familiarity with the Brand's identity. Keep advertise the same messages. Avoid making unnecessary changes that will confuse your customer and break the associations your prospect make about your Brand.
To grow, spread the brand through Diffusion Channels
Through advertising promotion and communication, we ensure that the memory structures are reinforced and rebuild continuously over time. We keep the brand relevant and noticed especially among those who and where they are the most emotionally distracted.
Brand growth is achieved by increasing a Brand's popularity and visibility by reaching bigger networks effect at the right hubs even when Brands may appear similar at first glance.
✍️ Next steps
- Is your Brand available? easy to buy? consistent?
- Are you continuously reaching Potential Buyers?
- Which Diffusion Channels would be appropriate for your Brand?
- What is your plan to continuously rebuild and reinforce your Brand in your Prospect's mind?
