Summary
Developing a web3 Brand
Client
Consensys
Agency
BUCK
Services
Information
Building a Brand Concept with a generative approach
The Palm ecosystem is built as a breeding ground for explosive creativity.We targeted an aesthetic that could flex to a variety of themes, chief among them organic-digital; but also growth, transformation, and balance. We crafted a tech-jungle — a unique array of generated shapes that systematically create an eclectic yet refined design language.
Credits
Executive Creative Director Kevin Walker
Creative Director Camille Chu
Associate Creative Director Liron Eldar-Ashkenazi / Shannon Jager /Vinicius Naldi
Design Lead Renaud Futterer
Design Adam Brandon / Kenni Huang
Creative Strategy Director Marla Moore
Brand Strategist Elizabeth Vogstberger / James Moore
Creative Technologist Donovan Keith / Michael Delaney / Tayler Johnson
Global Head of Production Emily Rickard
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